Rather than going for the visual excitement of highly saturated colors, my gentle, supportive message called for something more comfortable and encouraging. And yet I also was drawn to the idea of complementary colors, which when placed next to each other suggest a sense of action because of the way they stimulate our eyes. By suggesting action, I hoped to create, by extension, a sense of movement and progress to the new developers.
I ended up choosing a complementary color scheme of blue and orange, though desaturated the colors to a soft blue and brown.
I chose a round, friendly-looking sans-serif font to deliver my message of support and encouragement.
Visually speaking, I wanted my advice to read less like a spoonful of medicine, and more like a warm sweater on a fall day.