This concept was born at a hackathon which thinkspace hosted at their co-working venue in Seattle. They presented the following problem to us hackers: how would we improve the thinkspace website, within the hackathon time limit of three hours?
I chose to focus on user experience challenges related to the home page:
- improve legibility of text
- integrate the hero image with the business, and use it to visually communicate its mission
- streamline information presented in the navigation
- present a strong thinkspace logo: remove the extraneous second one, ensure that the remaining logo stands on its own and doesn’t compete with images