thinkspace Case Study
This concept was born at a hackathon which thinkspace hosted at their co-working venue in Seattle. They presented the following problem to us hackers: how would we improve the thinkspace website, within the hackathon time limit of three hours?
I chose to focus on user experience challenges related to the home page:
- improve legibility of text
- integrate the hero image with the business, and use it to visually communicate its mission
- streamline information presented in the navigation
- present a strong thinkspace logo: remove the extraneous second one, ensure that the remaining logo stands on its own and doesn’t compete with images
- a color palette that allows for more contrast between the text and background, making everything easier to read, and accessible to users with visual challenges
- the color palette is now sharper and fresher overall. Complementary blues, grays and oranges visually convey a dynamism because they’re opposites on the color wheel. This opposition creates a push-pull effect on our eyes that translates to movement – quite literally, within our eyes, but also symbolically. This dynamic color scheme is meant to appeal to thinkspace’s key demographic of savvy professionals who are on the move – professionally, figuratively, and literally
- the new hero image communicates a sense of what the business is about: a shared, friendly workspace full of caffeinated energy and purpose
- a streamlined nav bar encompasses thinkspace’s many offerings
- one version of the thinkspace logo is clearly displayed at the top left
The new homepage more quickly and easily communicates what thinkspace offers, while also conveying a sense of fun and camaraderie that is in keeping with the business’s mission.